Kleenex enlists Isaac Mizrahi for new product designs
In celebration of its 90th anniversary, Kleenex brand is partnering with fashion industry icon Isaac Mizrahi to produce four new designs to the Kleenex Expressions line of products.
"We're thrilled to be partnering with such an inspirational designer and we are excited about his creative contribution to our brand's portfolio," Anna Elledge, Kleenex brand manager, said. "Our teams have worked together to select the final collection to commemorate the Kleenex brand anniversary, and I can't think of a better way to celebrate this 90-year milestone."
In the past, Kleenex has mainly pulled design inspiration from trends in home decor. The inspiration for the latest patterns was driven with an eye toward the latest trends in fashion. The four designs will be unveiled at a launch even in Manhattan in spring 2014 and will be available on store shelves on April 1.
"Innovation has been a critical element to my personal success as a designer and something that is at the crux of the Kleenex brand and its design philosophy," Mizrahi said. "The brand has an impressive history of design and it's an honor to be included in the celebration of this important moment in time."