Kmart cooks up a deal with Gordon Ramsay
HOFFMAN ESTATES, Ill. — Kmart that it will be the exclusive retailer for the new Gordon Ramsay Everyday kitchen collection. The collection will debut in stores this fall and will include cookware, dinnerware, cooking utensils and small kitchen appliances.
"We are thrilled to collaborate with Gordon Ramsay on the Everyday line, allowing us to offer Kmart customers kitchen products made to his exacting standards as a professional chef," said John Goodman, EVP apparel and home for Sears Holdings. "Anyone who has watched Gordon in action knows that he'll accept nothing less than the best—which is exactly the caliber of home products we want to offer our customers, along with compelling value. The addition of quality cookware to our overall portfolio of trusted brands marks an unprecedented step at Kmart in combining true culinary expertise with accessibility in this category."
Ramsay is a celebrity chef who stars in such culinary competition shows as "Hell's Kitchen" and "MasterChef." He is also the owner of several highly-regarded restaurants across the globe.