Kohl's expands Elle-branded line
MENOMONEE FALLS, Wis. - Kohl's and Lagardère Active have announced plans to expand the Elle-branded contemporary lifestyle collection into fashion jewelry and beauty. The Elle Bijoux jewelry collection and Elle-branded line of cosmetics will be available exclusively in Kohl’s stores nationwide and Kohls.com beginning spring 2012.
“Elle has consistently exceeded our expectations in the contemporary category and with its demonstrated success, we are confident the brand will continue to be instrumental in driving our exclusive brand strategy,” said Don Brennan, Kohl’s chief merchandising officer. “Expanding Elle into additional categories allows us to increase the value proposition to our customer and delivers on our commitment to offer world-class brands in each category.”
Elle Bijoux will include runway-inspired fashion jewelry, including necklaces, earrings, bracelets and rings, according to the companies. The Elle-branded line of cosmetics will ultimately include on-trend make-up and color, skin care, bath and beauty and nail products.