Kohl's gets piece of American Idol action
MENOMONEE FALLS, Wis. — Kohl’s Department Stores is looking to cash in on the popularity of the music competition show, "American Idol," by launching an exclusive American Idol apparel collection. The line will be called Authentic Icon and will be available exclusively at Kohl’s and Kohls.com beginning in April.
“This launch brings together a national retailer and award-winning television show to create a new collection for customers,” said Kevin Mansell, Kohl’s chairman, president and CEO. “We are excited to collaborate with American Idol, a leading entertainment platform in pop culture, and are confident this partnership makes Kohl’s an immediate consumer destination this spring.”
Prominently positioned in the junior’s and young men’s departments, the AI spring collection will be available in Kohl’s stores through June to coincide with American Idol’s 11th season.
LF USA’s MESH division will design and produce the AI collection. Kohl’s will be the exclusive retailer and support the brand with marketing such as national advertising, in store graphics, online and digital media, direct mail and public relations.
"American Idol" is produced by 19 Entertainment, a division of CKX, Inc. and FremantleMedia North American Inc.