Kohl's goes high fashion with designer partnerships
MENOMONEE FALLS, Wis. — Kohl’s Department Stores is boosting its high-fashion image with the launch of a new, limited-edition collection concept called DesigNation featuring fashions from different premier designeres. Narcisco Rodriguez will be the first designer featured in the series. The collection will include pieces inspired by Rodriguez’s trip to Istanbul, Turkey earlier this year and will be available exclusively at Kohl’s and Kohls.com beginning in early-November 2012.
Kohl’s will launch multiple DesigNation collections throughout the year. Each collection will feature a different designer, marrying his or her aesthetic with influence from various international destinations, the company said.
“Kohl’s has a long-standing history of successful and innovative long-term partnerships for both exclusive and national brands such as Simply Vera Vera Wang, Jennifer Lopez, Cuisinart and Levi’s,” said Kevin Mansell, Kohl’s chairman, president and CEO. “Additionally, we are pleased to offer our customers more fashion options through the DesigNation concept. We are confident that the Narciso Rodriguez collection will resonate with consumers nationwide and continue to position Kohl’s as a style destination.”
Rodriguez’s DesigNation collection for Kohl’s will feature misses apparel including outerwear, dresses, skirts, pants and shirts. Retail prices for the collection will range from $30 to $150. The collection will be available from November through December 2012.
“In Istanbul, I found beauty in colors, textures and patterns, but also in the nuances of the city; the patina on the walls, the color of the stone and the way people moved...” said Rodriguez. “I am excited to partner with Kohl’s to bring this DesigNation collection to life and provide women with beautiful clothing at an accessible price."