Kohl's launches contest to celebrate fall debut of Lopez, Anthony lines
MENOMONEE FALLS, Wis. — Kohl's announced that it is launching an online contest to celebrate the fall launch of its exclusive Jennifer Lopez and Marc Anthony Collections.
Customers are invited to go online and submit a video showcasing why they love Lopez and/or Anthony. Fifteen winners will be selected to win an all-expense paid trip to New York City with their best friend to experience everything that Jennifer and Marc love about their hometown of New York City, the company reported.
The contest is open to U.S. residents aged 18 years and older. Videos can be submitted on the Kohl’s Facebook page (www.facebook.com/kohls) through July 30. The 15 winners will be announced on Aug. 12.
“We are thrilled to launch the Jennifer Lopez and Marc Anthony Collections this fall, exclusively at Kohl’s and Kohls.com,” said Julie Gardner, EVP and chief marketing officer, Kohl’s Department Stores. “The Best Friends Getaway” contest allows us to engage our passionate community of over five million Facebook fans with a fun and entertaining call-to-action that simultaneously gets consumers excited about the launch of our two new exclusive brands.”