Kroger launches food bank charity campaign
CINCINNATI — Kroger has launched a new campaign to generate $4 million in cash and good donations to assist 80 local food banks in the communities it serves.
During Kroger's Bringing Hope to the Table campaign, customers can purchase participating items in any of Kroger's family of stores through mid-June to show their support. Participating Kroger brand products and items from numerous vendor partners, including Kellogg's, Dannon, Nabisco, Kashi, General Mills, PepsiCo and Kraft Foods, will be marked with special double shelf tags to indicate their pledge to support Bringing Hope to the Table.
"Bringing Hope to the Table is a unique opportunity for our customers and Kroger to join together to feed our hungry neighbors," said Lynn Marmer, Kroger's group VP corporate affairs and a member of the board of Feeding America. "We're proud that through this campaign, our customers, associates and vendors unite to provide resources to local food banks that support our communities."
Since 2006, Kroger has contributed $30 million in food and funds to local food banks through the annual Bringing Hope to the Table campaign.