L’Oréal appoints new VP of global skincare brand
L’Oréal USA has named former Estée Lauder executive Angela Bennett as VP of La Roche-Posay.
Bennett will be charged with expanding the global skincare brand’s national retail distribution with a focus on suncare and acne consumers as well as digital programs while increasing La Roche-Posay’s support of its partnering dermatologists and retailers.
La Roche-Posay came to the United States in 1999 and was available only through dermatologists until 2007, at which point it was introduced via dermo-skincare centers with beauty consultant advice in select pharmacy and drugstore retailers.
A graduate of Loyola University in Baltimore, Md., where she earned a degree in business administration, Bennett has a wealth of experience, having worked with many global brands, and solid relationships with retailers nationwide.
Prior to her appointment as VP and head of La Roche-Posay, Bennett was VP of marketing. She spearheaded strategic transversal marketing projects and retail expansion, as well as the development of the brand’s many product ranges, including Anthelios sunscreens and Effaclar acne treatments.
Before joining L’Oréal in 2002, Bennett spent four years in skincare treatment marketing for the Clinique brand at Estée Lauder. Upon arriving at L’Oréal, Bennett began her marketing career with Maybelline, spending three years working with major franchises within the brand in the face and color cosmetics categories. Building on her already impressive portfolio, Bennett continued to develop her marketing skills in the consumer products division of L’Oréal USA, where she worked exclusively on Garnier skincare for six years, playing an integral role in helping to launch Garnier skincare in the United States; most recently she served as head of Garnier skincare operational marketing. In 2010, Bennett led the brand repositioning campaign, launching a new manifesto, technology platform and advertising strategy that helped fuel Garnier’s growth to where it currently stands as the #4 skincare brand in the country with its innovative launches.
“Angela has already been a great contributor to La Roche-Posay’s expansion amongst consumers and dermatologists alike,” says Mike Larrain, president of L’Oreal USA’s active cosmetics division. “She is a strong leader and a true asset; the entire division is very excited to have her on board!”