Lands' End launches figure-flattering swimwear
DODGEVILLE, Wis. — Lands' End has introduced an exclusive new swimwear technology that knits varying levels of tension control into the lining of Shape & Enhance swimsuits. This breakthrough in swimwear is accomplished through a body mapping process that targets the areas women most want to smooth, while still offering comfort and freedom of movement, the company said.
The Shape & Enhance collection features silhouettes in one-pieces, tankini tops and a choice of skirted or bikini bottoms, and is currently available at www.landsend.com.
"The Lands' End Shape & Enhance collection is not about completely transforming a woman's figure, but rather provides a little extra help to achieve a flattering swimsuit appearance," said Erin McCormick, swimwear merchandise manager, Lands' End. "Women will not only look beautiful and confident in this innovative swimsuit assortment, but they will also be more comfortable and have a range of movement and freedom not always associated with shaping swimwear."