Lane Bryant opens NYC flagship
COLUMBUS, Ohio — Lane Bryant has opened a new 7,835 square-foot flagship store in New York City.
"With our new flagship store we continue to offer a fashionable and innovative shopping experience to our customers in New York," explained Liz Crystal, Chief Marketing Officer at Lane Bryant. "Lane Bryant is thrilled to call New York City home for our Flagship Store, in addition to our current Brooklyn location and our newly remodeled Harlem location. The hustle and bustle of the city is energizing and inspiring, and 34th Street is the perfect place to showcase the Lane Bryant and Cacique brands."
The store features fitting rooms that are complete with an adjustable light source on the mirrors noted as office, daylight and evening. New imagery and design will also be prominent throughout the store, showcasing beautiful shots of models in Lane Bryant and Cacique merchandise, plus new fixtures that allow for high-impact merchandise displays that are easy to shop.
The Flagship Store will also feature a grand staircase, where customers will be able to walk up to the upper level. This second floor balcony will feature Cacique's full assortment of intimate apparel, sexy intimates, and sleepwear, which are exclusive to the Lane Bryant brand, and are designed to make the Lane Bryant customer feel sexy, pretty and happy. The second floor will also be accessible via an escalator and an elevator.
To celebrate the launch of the Lane Bryant Flagship store, shoppers will find Lane Bryant's signature classic and trend-driven looks along with vignettes dedicated to denim, Lane Bryant's exclusive line of activewear, LB Active, and the Lane Bryant exclusive footwear line, LB Kicks. The new flagship store will also feature Lane Bryant's Lane Collection, a runway-inspired line that is sophisticated, elegant, and timeless.
In addition to offering Cacique, Sportswear and the Lane Collection, the flagship store will also offer additional exclusive items, which will only be available at the Flagship location.
Lane Bryant's flagship store is located at 225 West 34th Street, New York, NY 10001, between 7th and 8th Avenues.