Levi names head of Docker's brand

SAN FRANCISCO — Levi Strauss & Co has named longtime apparel executive Seth Ellison president of the global Dockers brand effective Sept. 10.

Ellison has more than 30 years of apparel experience – including president of the swimwear group at Perry Ellis, VP, general manager of EMEA Apparel and president of Hurley International at Nike Inc. Most recently, Ellison was the chief commercial officer at Alternative Apparel where he successfully evolved the t-shirt blank supplier into a global wholesale brand sold in key U.S. accounts including Bloomingdales, Nordstrom, Macy's, Dillard's and Urban Outfitters and in 120 countries.

In his new role as president, Ellison will be responsible for managing the strategic direction, marketing and product development of the Dockers brand, reporting to LS&Co. president and CEO Chip Bergh.

“Seth has a proven track record of driving growth in the apparel industry, growing both large established brands and start-ups,” said Bergh. “Seth’s business acumen is the perfect complement to the design, marketing and product talent that is re-energizing the Dockers brand today.”

Ellison replaces Anne Rohosy who was recently appointed EVP and president commercial operations Americas and Europe for LS&Co.