Lidia Bastianich launches cookware line on QVC
WEST CHESTER, Pa. QVC launched Lidia Bastianich's new line of cookware and servingware on its network on Oct. 24.
The collection includes an assortment of ceramics, cookwate and utensils ranging from approximately $15 to $60.
"We are thrilled to share Lidia's authentic Italian style with QVC viewers," said John Kelly, QVC's VP merchandising. "Her practical, well-designed pieces will appeal to novices and seasoned chefs alike."