The Limited debuts omnichannel ‘Style Stage’
The Limited will debut the Stylinity Style Stage, an omnichannel “selfie studio,” Thursday, Nov. 21 at its flagship store at Easton Town Center in Columbus, Ohio.
Sitting outside the store's dressing rooms, the Style Stage photographs the user wearing store apparel and tags that apparel allowing other shoppers to search for and buy those products online in a fully shoppable social commerce catalogue.
"The Style Stage by Stylinity is an opportunity for us to reinforce the omnichannel experience," said Diane Ellis, CEO of The Limited. "We hope to learn more about how shoppers interact with this new technology and share their in-store shopping experience with their online friends."