Lowe's upgrades mobile tech

Lowe’s has integrated Point Inside's StoreMode mobile shopper engagement platform into its mobile app to improve the in-store customer experience, just in time for Black Friday and Cyber Monday.

Shoppers at all Lowe's locations will be able to use the Product Locator capability to search for products and instantly see where they are located on a detailed store map using Lowe's iOS and Android mobile apps or Lowe's mobile-optimized website.

All in-stock items' aisle and/or bay locations are represented as pins on an interior map of the specific Lowe's store. The Lowe's app also provides store-specific product search, prices, inventory availability, detailed product information, customer ratings and reviews and weekly ads. In addition, customers can create and manage personalized shopping lists the same way they would on a piece of paper using natural language terms or by scanning product barcodes.

"Helping customers complete their home improvement projects simply and easily is what Lowe's is all about," said Ronnie Damron, Lowe's SVP of multichannel testing and commercialization. "We're constantly looking for new, innovative ways to use technology to serve our customers better. Whether customers are browsing the store for ideas or searching for a specific item in a hurry, we think the Product Locator feature will simplify the shopping process, creating a better experience that encourages customers to come back again and again."

"We're excited to work closely with Lowe's to help them achieve their goals in reaching customers through new technologies," said Josh Marti, CEO of Point Inside. "As a retail thought leader, Lowe's quickly understood the benefits of our StoreMode platform. Together, we have delivered a win-win by improving the customer experience."

Lowe's mobile app is available free for iOS and Android devices