Macy’s, AA to host Asian American hip-hop group
NEW YORK — Macy’s will honor contributions made by Asian-Pacific Americans during Asian-Pacific American Heritage Month this May at select Macy’s locations nationwide.
The retailer will host the platinum-selling recording group Far East Movement for a series of performances and appearances in six markets across the country geared toward highlighting and celebrating the unique influence of Asian-Pacific Americans on American culture and pop music.
“Asian-Pacific Americans have had an extraordinary impact on our nation, music and culture. We are proud to partner with Far East Movement to celebrate these achievements with our Asian-Pacific American Heritage Month events nationwide,” said Dineen Garcia, Macy’s VP of diversity strategies.
Each city will host a live question-and-answer session with Far East Movement, or FM, followed by a live performance in the store. As part of Macy’s collaboration with FM, International Secret Agents musical artists unique to each local market will also be performing with FM. ISA aims to empower and unite the Asian-American community, especially relating to the arts. Following the performances, guests are welcomed to shop, and the first 250 customers to make a purchase of $50 or more from the Junior’s or Young Men’s departments will receive the opportunity to get their picture taken with Far East Movement as well as a special gift with purchase, while supplies last and as time permits.
Macy’s Asian-Pacific American Heritage Month event locations:
• Macy’s Metro Center, Washington, DC, Thursday, May 9 at 5:30 p.m.
• Macy’s Union Square, San Francisco, Calif., Saturday, May 11 at 2 p.m.
• Macy’s First Colony, Houston, Texas, Sunday, May 19 at 2 p.m.
• Macy’s South Coast Plaza, Costa Mesa, Calif., Wednesday, May 22 at 6 p.m.
• Macy’s Herald Square, New York, N.Y., Thursday, May 23 at 6 p.m.
• Macy’s on State Street, Chicago, Ill., Thursday, May 30 at noon
Macy’s and American Airlines will also partner to hold an online and mobile sweepstakes on macys.com/celebrate between now and May 31. Those who sign up will have a chance to win a trip for two “with VIP experience” to the ISA Concert in Long Beach, Calif., courtesy of American Airlines as well as a $1,000 Macy’s shopping spree.
Cherrytree recording group Far East Movement are Kev Nish, Prohgress, J-Splif, and DJ Virman. They began their career at local clubs, until their first LA chart-topping pop hit, “Girls on the Dance Floor,” put them on the mainstream map. Their 2010’s multi-platinum selling single “Like a G6” became the first #1 Billboard Hot 100 song ever achieved by an Asian-American group. They followed it up with another Billboard Top 10 song "Rocketeer." Their sophomore album Dirty Bass features the international smash “Live My Life,” an anthemic all-night dance party featuring Justin Bieber, that reached Top 20 on Billboard and #2 on iTunes almost instantly. Their latest Dirty Bass single "Turn Up The Love" hit Top 10 in 10 countries and garnered more than 50 million views on Vevo/YouTube.