Macy’s Smurfs up for Great American Drive-In

NEW YORK — As part of its American Icons campaign, Macy’s will celebrate the 80th anniversary of the drive-in theater by providing customers with a free showing of “The Smurfs” in pop-up drive-ins at select Macy’s stores and existing drive-in theaters nationwide.

“Macy’s American Icons campaign is an all-star salute to the American way and going to the drive-in theater is a cherished pastime that can be enjoyed by the whole family,” said Martine Reardon, Macy’s CMO. “There is great magic and excitement in attending a drive-in movie, and with this event, we can bring that experience to families nationwide.”

Throughout the month of June, Macy’s will set up pop-up drive-ins at 20 Macy’s locations and screen the film — as well as a sneak peak of The Smurfs 2, in theaters July 31 — at nine local drive-ins nationwide. 

Parking will be available on a first-come, first-served basis, and to encourage customers to show up early, the retailer will offer pre-show activities, which will vary by location and may include carnival activities and giveaways. 

Of course, the idea is to get foot traffic into stores. To that end, customers who shop at the retailer’s kids department on the days of the drive-ins and purchase $40 or more in children’s apparel will receive a Macy's Drive-In lawn chair souvenir.

Macy’s will hold its Great American Drive-In events at the following drive-in theaters:

Ocala Drive-In Theatre, Ocala, Fla., June 21

Raleigh Road Outdoor Theatre, Henderson, N.C., June 21

Sacramento 6 Drive-In, Sacramento, Calif., June 22

Boulevard Drive-In, Kansas City, Kan., June 27

Hathaway's Drive-In, North Hoosick, N.Y., June 27

Shankweiler's Drive-In, Orefield, Pa., June 27

Sunset Drive-In, Colchester, Vt., June 27

Verne Drive-In, Luverne, Minn., June 27

Electric Dusk Drive-In, Los Angeles, June 30

The retailer will set up pop-up drive-ins at the following Macy’s locations:

Macy's Monmouth Mall*, Eatontown, N.J., June 21

Macy's Pleasanton Stoneridge*, Pleasanton, Calif., June 21

Macy's Valley View*, Roanoke, Va., June 21

Macy’s West County*, St. Louis, June 21

Macy’s Cool Springs Galleria*, Franklin, Tenn., June 22

Macy's South Portland, South Portland, Maine, June 22

Macy’s Woodland Hills*, Tulsa, Okla., June 22

Macy’s Florida Mall*, Orlando, Fla., June 25

Macy's Downtown Boston, Boston, June 26

Macy's Union Square, San Francisco, June 27

Macy’s Century City, Los Angeles, June 28

Macy’s First Colony*, Sugarland, Texas, June 28

Macy's Washington Square*, Tigard, OR, June 28

Macy's Alderwood*, Lynnwood, Wash., June 29

Macy’s Coral Square, Coral Springs, Fla., June 29

Macy's Ross Park*, Pittsburgh, June 29

Macy’s The Marketplace*, Rochester, N.Y., June 29

Macy’s West Farms, West Hartford, Conn., June 29

Macy’s Woodfield*, Schaumburg, Ill., June 29

Locations marked with an asterisk have FM frequency.

Macy’s American Icons officially kicked-off on May 15 and will extend through July 4.