Macy's creates lifestyle hub with launch of mBLOG
NEW YORK — Macy’s is positioning itself as a leader in fashion, beauty, home and lifestyle news and trends with launch of mBLOG at macys.com/mblog. According to the company, the website will include tips from Macy's staff as well as experts from such sites as Fashionista.com and FoodRepublic.com.
“Macys.com is already a leading resource for fresh fashion, home and beauty products from the world’s top brands,” said Martine Reardon, EVP marketing for Macy’s. “We are excited to enrich our customers’ online experience, offering a destination for high-quality content that gives readers direct access to a unique and influential set of voices.”
In order to entice readers to come back daily, mBLOG will dedicate each day of the week to a specific topic including women's fashion, men's fashion, home, accessories and beauty. On each day of the week, experts from Macy's and around the industry will provide tips in the form of how-to videos, reviews, blog posts and more.