Macy's feels the magic for fall campaign

NEW YORK Macy's has announced the fall launch of its "Find Your Magic" campaign. According to the company, the campaign will feature a new iconic television spot, magic in-store elements, and an engaging online destination at www.macys.com/findyourmagic.

"With more than 150 years of magic-making experience, Macy's is the place where everything comes together for our customers in fun and entertaining ways," said Martine Reardon, EVP marketing for Macy's. "Our brand promises a magical experience everyday, whether that is the excitement of finding the perfect shoe or seeing a giant character balloon take flight on Thanksgiving Day, the magic of Macy's is evident in acts both big and small."

The campaign's online component will be housed at macys.com/findyourmagic. The site will feature fall fashion previews and interactive fashion challenges. In stores, Macy's will invite select shoppers to participate in fashion contests with the winners receiving a $100 Macy's gift card.