Macy's, Fox Consumer Products ink 'Glee'-ful deal
CENTURY CITY, Calif. Twentieth Century Fox Consumer Products and Macy’s have announced the launch of their exclusive "Glee" apparel line.
The apparel line is manufactured by Awake Inc. amd features fashion apparel including t-shirts, fashion tops and hoodies priced from $19.99 to $34.99. The line will be available at all Macy's stores on Aug. 15.
“In just a short period of time, 'Glee' has inspired millions of fans,” said Martine Reardon, EVP marketing for Macy’s. “It is our goal to extend that excitement to the Macy’s customer with the products we’ll be showcasing in our stores. There’s something so refreshing about 'Glee,' and we are committed to channeling that into exclusive fashion merchandise that will impassion 'Glee' fans across the country.”
According to the companies, the Glee apparel program will be supported through a multi-platform advertising campaign including key placement in Macy’s Back-to-School direct mail, e-mail and social networking. Glee will also launch through the juniors section on Macy’s.com on Sept. 14 featuring the apparel along with Glee-full activities such as trivia, behind-the-scenes video, wallpaper, photo galleries and more, the companies reported.