Macy's launches American Icons campaign
NEW YORK — Macy's has announced the launch of its American Icons campaign, a cross-country tribute to the beloved traditions, people and landscapes of America. Macy's American Icons will officially kick-off in mid-May and extend through July.
"Macy's is America's Department Store and through this campaign we're celebrating the unique people, places and things that make our country great," said Martine Reardon, Macy's chief marketing officer. "In addition to collections from incredible brands including Ralph Lauren, Calvin Klein and Michael Kors, we're embarking on a nationwide tribute that will feature some of America's most beloved and nostalgic pastimes including the drive-in, baseball and grilling, along with a program to support and celebrate America's veterans."
Macy's has worked with some of America's most popular brands to curate American Icons merchandise that brings together exclusive fashion and accessories and distinctive home product, including special collections from some of America's most beloved brands and designers, including Ralph Lauren, Calvin Klein, MICHAEL Michael Kors, Tommy Hilfiger, Levi and Nike to represent some of the things that evoke American style and design from coast-to-coast.
As part of its American Icons intiative, Macy's is supporting Got Your 6. In the military, "got your six" is a term that means "I've got your back." Uniting the resources of the entertainment industry with a coalition of more than 30 veteran-focused, nonprofit partners, the collaboration is dedicated to improving veteran reintegration, celebrating veterans as leaders and civic assets, and putting their skills to work at home. Got Your 6 focuses on six pillars of reintegration--jobs, education, health, housing, family and leadership.