Macy's teams up with Reading Is Fundamental for fifth year

WASHINGTON Macy's announced that it has teamed up with Reading Is Fundamental to launch the fifth year of Book A Brighter Future, RIF's largest customer supported campaign held at Macy's stores nationwide.

From June 30 through July 31, Macy's customers can give $3 to RIF and receive a coupon for $10 off one purchase of $50 or more at any Macy's store nationwide. Macy's said it will donate 100% of every $3 to RIF.

"Our partnership with RIF demonstrates Macy's commitment to worthwhile causes like children's literacy," said Robin Reibel, GVP media relations, cause marketing and visitor services of Macy's Department Stores. "RIF has a long history of providing books and literacy resources to communities that need them the most, and we are pleased that Book A Brighter Future provides the needed funds to support their mission."

Macy's teams up with Reading Is Fundamental for fifth year

WASHINGTON Macy's announced that it has teamed up with Reading Is Fundamental to launch the fifth year of Book A Brighter Future, RIF's largest customer supported campaign held at Macy's stores nationwide.

From June 30 through July 31, Macy's customers can give $3 to RIF and receive a coupon for $10 off one purchase of $50 or more at any Macy's store nationwide. Macy's said it will donate 100% of every $3 to RIF.

"Our partnership with RIF demonstrates Macy's commitment to worthwhile causes like children's literacy," said Robin Reibel, GVP media relations, cause marketing and visitor services of Macy's Department Stores. "RIF has a long history of providing books and literacy resources to communities that need them the most, and we are pleased that Book A Brighter Future provides the needed funds to support their mission."

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