Marketing consulting firm names EVP
WESTPORT, Conn. — Etailing Solutions, an integrated online sales and marketing consultancy, has named Brian Cohen as EVP, general manager.
Cohen most recently led the Digital Shopper Marketing practice at CatapultRPM. Part of the Hyper Marketing Inc. network, Etailing Solutions provides consumer goods companies with data services/insights, strategy development, sales support and visual merchandising.
"Brian's background and expertise in DSM makes him the ideal choice to lead Etailing Solutions in its next phase of evolution, given the continued convergence of e-commerce and DSM, propelled by what we describe as the 'Always On' shopper," says Paul Kramer, CEO of CatapultRPM and president Hyper Marketing Inc. "Under Brian's leadership and backed by a team of e-commerce experts, Etailing Solutions is well positioned to provide clients with the technical insights and sales support they need to optimize results from this channel, the fastest growing segment of retail sales."
Prior to joining CatapultRPM, he was a founding partner of Porterhouse Advertising, a digital marketing and advertising agency. He helped build the business to seven figures in revenues in less than two years, securing clients Dun & Bradstreet, Verizon, Nickelodeon and others. Cohen has a B.B.A. in Marketing/Advertising from Pace University and an M.B.A. in Marketing Management from the University of Connecticut School of Business.