Martha Stewart builds partnership with The Home Depot
ATLANTA — The Martha Stewart brand continues to resonate with consumers, which is why it is no suprise that The Home Depot has extended its agreement with Martha Stewart Living Omnimedia to offer Martha Stewart Living branded products at its 2,000-plus stores through March 2016.
The agreement also calls for an expansion of products offered.
The Martha Stewart Living line, launched in January 2010, is available in categories such as interior and project paint, outdoor furniture, kitchen cabinetry, carpeting and bath vanities. The new agreement will include these categories plus a new craft furniture line as well as a broader array of holiday merchandise.
"Martha Stewart Living has been a great partner and a natural fit, and the line has tremendous appeal, particularly for women who represent half of our customers," said Gordon Erickson, SVP decor for The Home Depot.
In addition, the Martha Stewart Living paint program, a Home Depot exclusive, was recently re-launched and now all of the 280 designer colors in the Martha Stewart Living palette can be mixed with Glidden-based paint, including the new Duo Paint + Primer.