Mercent expands online portfolio with Shop.com
CHICAGO, Ill. — Mercent, a leading technology company that enables retailers to reach and convert more shoppers online, has signed a strategic partnership with Shop.com, the e-commerce arm of Market America.
This latest partnership expands Mercent’s portfolio of online shopping destinations supported by its SaaS platform and offers leading retailers the ability to market and sell to millions of consumers on the Shop.com third-party marketplace.
Shop.com provides consumers with more than 2,000 exclusive products and more than 40 million products from companies that include Walmart, Nike, Gap, Old Navy, Victoria's Secret, Saks Fifth Avenue, Tommy Hilfiger, Banana Republic and Macy’s.
Enterprise retailers will now be able to leverage the Mercent Retail platform to participate in the Shop.com. Mercent says its platform delivers seamless and unified data feed integration to the Shop.com storefront; ensures syndication of rich product descriptions, product categorization data and promotional offers; and reflects real-time product updates and changes occurring on the retailer's own e-commerce website. Mercent Retail also delivers full content and merchandising through lists and offers search engine optimization capabilities for participating merchants.
"Shop.Com provides retailers the ability to expand their online presence and market share by offering their full portfolio of products to Shop.com consumers. We are looking forward to broadening the product offerings on Shop.com with Mercent's extensive portfolio of enterprise retail clients," said Shop.com COO Marc Ashley.
"Shop.com ranks #57 of the fastest growing e-retailers, #28 of retail sites with the highest growth and #14 in the mass merchandising category along with e-retailers that include Amazon, Sears and Target. We are pleased to partner with Shop.com and look forward to accelerating the online success of Mercent retailers participating in this marketplace," added Mercent chairman and CEO Eric Best.
In addition to Shop.com, Mercent optimizes retail product and offer visibility across a comprehensive set of digital channels that include product ad platforms such as Google Shopping powered by Google Product Listing Ads, Amazon Product Ads and Bing Product Ads; social shopping outlets; other online marketplaces like Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, Microsoft AdCenter).
Mercent’s clients include 1-800-Flowers, the Home Shopping Network, Guess and L'Occitane USA. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines, affiliate networks, social shopping sites and paid search and display advertising campaigns.