Michaels inks five-year deal with LogiSource
IRVING, Texas — Michaels Stores and procurement management firm announced on Friday a five-year agreement under which LogicSource will provide print procurement and related services to Michaels.
More than $250 million of print and promotional spend will be covered over the life of the contract.
Prior to beginning the relationship, LogicSource conducted a strategic analysis of Michaels’s print production ecosystem, from creative through to distribution, and developed a program designed for cost savings and operational enhancements.
“As a procurement partner, LogicSource has brought great insights and value to Michaels by helping us access, understand, and better manage our investments in our major print channels,” said Paula Puleo chief marketing officer.