Miller Lite joins Ford to offer safe driving incentive
The MillerCoors company is giving away a 2013 Ford Fusion SE as part of an innovative Facebook campaign targeting NASCAR fans to promote responsible consumption of alcoholic beverages.
The Miller Lite brand and Ford Motor Company have teamed up for a summer sweepstakes to reward consumers for being responsible and pledging to never drive drunk. Consumers who take a pledge to be a designated driver will be offered the opportunity to enter to win a 2013 Ford Fusion SE and the prize will be delivered personally by reigning NASCAR Sprint Cup champion Brad Keselowski, who drives the Miller Lite No. 2 Blue Deuce Ford Fusion.
"Since Miller Lite teamed with NASCAR to bring responsibility to the track, thousands of fans have pledged to never drive drunk, and now we're rewarding them in a big way," said Ryan Reis, senior director of brand marketing for Miller Lite. "We encourage fans to plan ahead for their Miller Time by designating a driver. We are excited to reward one lucky fan with a brand new Ford Fusion SE."
Consumers can enter to win a 2013 Ford Fusion SE by logging on to www.MillerLiteResponsibility.com and taking the pledge. NASCAR fans can also enter to win prizes on race day by visiting the Miller Lite designated driver booths at sponsored tracks throughout the rest of the season. The winner will be announced at the end of the NASCAR Chase for the Sprint Cup and the car will be presented to the winner in early December.