M&M’s makes gift giving even more personal

MT. ARLINGTON, N.J. — Looking to capitalize on the trend of personalization in time for the holiday season, M&M’s is offering customers who personalize their M&M’s new packaging options and product formats that they can order online.

Customers can go to Mymms.com, and get creative with their personalized chocolate gift-giving by choosing from iconic "m" acrylic containers, re-sealable stand-up bags with keepsake scoops, holiday stockings, teddy bear gift sets and an upscale gift box with a magnetic closure.

"Our new packaging better complements the tremendous thought and creativity that people put into personalizing their M&M'S," said Dan Michael, director of R&D, Mars Retail Group, which operates the MyM&M'S business. "With these new packaging and gift sets, people will have an even more memorable experience when they open and enjoy their personalized chocolate M&M'S."

Customers can customize M&M'S online with names, phrases, photographs and clipart to commemorate special events such as weddings, birthdays and the holidays.

MyM&M'S has been selling personalized M&M'S online since 2005, featuring custom printing messages, logos, FACES and clipart images on 20 printable colors. The company also offers custom licensed blends from the MLB, NFL, NBA and Disney.