M&M's Pretzel earns product of the year award
HACKETTSTOWN, N.J. -- M&M's brand Pretzel Chocolate Candies were honored with the 2011 Product of the Year in the candy and snacks category by Product of the Year USA, Mars Chocolate North America announced.
"This award is especially gratifying because it was decided by consumers," said Debra Sandler, chief consumer officer of Mars Chocolate North America. "We felt confident that the delicious combination of salty and sweet was a winner, but this award solidifies that M&M'S Pretzel are truly irresistible."
According to Mars North America, M&M's Pretzel won its category because consumers cited the snack's combination of salty and sweet flavors as a key attribute, as well as the fact that the snack contains 30% less fat – on average – than other leading chocolate snacks.