More brand for your buck
NEW YORK -- Walmart, Target, The Home Depot, Best Buy and CVS took top honors in Interbrand’s annual ranking of the 50 most valuable U.S. retail brands. The U.S. brands are valued in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.
Walgreens, Sam's Club, Coach, Amazon.com, and Dell, rounded out the Top 10. Newcomers to this year’s rankings included Publix, Ross Dress for Less, Toys “R” Us, Dollar Tree, Anthropologie, and Michael's. Companies that fell off the list included Buckle, Abercrombie & Fitch, J.C. Penney, Rent A Center and Advance Auto Parts.
The U.S. brands study is part of Interbrand’s 2011 Best Brands report, which ranks the top retail brands from the United States, Asia Pacific, Canada, the United Kingdom, France, Germany, and Spain. In the United States, the study notes that brand-led companies have proved resilient, responding rapidly to the downturn while taking advantage of its opportunities.
“In the past year, the best performing brands demonstrated their ability to understand customers, and have found innovative ways to strengthen the relationship with their core customers,” said Bruce Dybvad, CEO, Interbrand Design Forum.
The report identifies three emerging trends for 2011:
Customer’s demand for a more seamless retail experience.
The need for human touch in all interactions.
An increasingly interrelated global retail market.