Moscow to don Tiffany Blue for the first time

NEW YORK — Tiffany & Co. plans to open a two-level shop in Moscow’s GUM department store, the city’s leading luxury shopping destination, located in Red Square. The 4,520-sq.-ft. space is the jeweler’s first wholly owned retail business in Russia, and is expected to open in the first quarter 2014.

“Establishing a presence at this preeminent department store is a milestone in our growth strategy as a leading global luxury brand and underscores the importance of the Russian market,” said EVP Frederic Cumenal. “We’ve designed the store with the warmth and elegance that make our legendary jewelry collections a pleasure to explore, and we look forward to welcoming everyone to the Tiffany shopping experience.”

The store will carry the jewelry for which Tiffany is renowned, as well as the creations of the jeweler’s exclusive designers Elsa Peretti, Jean Schlumberger and Paloma Picasso.

The store’s interior will feature archival motifs symbolic of the company’s brand, including its signature Tiffany Blue; polished stainless steel details with the same wheat leaf pattern that frames the entrance of the jeweler’s Fifth Avenue flagship store; marble and amazonite floors; and custom furnishings inspired by the stained glass works of Art Nouveau designer Louis Comfort Tiffany, son of the company’s founder, Charles Lewis Tiffany.

Tiffany & Co. operates jewelry stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The company operates Tiffany & Co. retail stores and boutiques in the Americas, Asia-Pacific, Japan, Europe and the United Arab Emirates and engages in direct selling through Internet, catalogue and business gift operations.