Néstle’s Super Bowl ad to feature new Butterfinger cups
NEW YORK — Néstle plans to launch a cup version of its popular Butterfinger candy bar next year, and will introduce the Butterfinger Peanut Butter Cups in a Super Bowl commercial.
The company calls it one of its biggest candy launches and said it will be the first time it showcases one of its brands during the big game.
A single-size, 1.5-oz. package features two cups and will retail for between 89 cents and $1.19. The 3-oz. share pack will feature four cups and cost between $1.69 and $1.89. The cups will be available in stores nationwide in January.