NACDS Total Store Expo attendees get a nice dose of Martha Stewart
NEWARK, N.J. — Inergetics, a developer of nutraceuticals and nutritional supplements, introduced Martha Stewart at the National Association of Chain Drug Stores Total Store Expo at the Sands Expo and Convention Center in Las Vegas Monday, August 12.
Stewart was there to support the partnership between Martha Stewart Living Omnimedia and Inergetics, Inc. as well as to promote the launch of Martha Stewart Essentials — a complete line of whole-food-based supplements created with Inergetics, specifically targeted for women.
Along with representatives from Inergetics, Stewart conducted an exclusive press roundtable at the show. Martha also signed copies of her newest bestseller, Living the Good Long Life: A Practical Guide to Caring for Yourself and Others.
"Martha is the embodiment of health, vitality, and active living," said Michael James, CEO of Inergetics. "Fans have been waiting a long time for her to bring a supplement line to market — and so have retailers. Martha Stewart Essentials is creating quite a buzz in the industry, and her upcoming appearance is generating the excitement to match."
Martha Stewart Essentials, which represents Martha's first foray into the nutritional supplement space, is a line of six condition-specific formulas — Women's Multivitamin, Graceful Aging, Digestive Health, Bone Support, Menopause Support and Hair, Skin & Nails.
"I envisioned nutritious whole-food-based supplements for women who live their lives the way I do, healthily and with passion," said Stewart. "I have confidence that consumers will recognize the high quality and nutritional value these formulas deliver, and that they will be as excited about them as I am."
Inergetics' brand portfolio features, in addition to Martha Stewart Essentials, Surgex Sports Nutrition, Bikini Ready and SlimTrim.