Neiman Marcus launches online beauty product specialist program
DALLAS — Neiman Marcus launched an online beauty product specialist program that offers customers the same personalized counter experience they would receive in-store.
"Through this program our customers can expect to receive guidance on skincare regimes, makeup application and choosing a personal scent," said Kelly St. John, Neiman Marcus Direct VP, divisional merchandise manager, beauty. "The Neiman Marcus online product specialist is here to take the mystery and question out of the equation for the customer when it comes to her cosmetic and fragrance needs."
Currently the program has specialists representing the following brands: Armani Beauty, Beauty by Clinica Ivo Pitanguy, Cle de Peau Beaute, Creed, Dior Beauty, Guerlain, Hanae Mori, La Prairie, Laura Mercier, Revive, Shiseido and Yves Saint Laurent.
Customers can contact their product specialist of choice via email directly from the Neiman Marcus website.
Neiman Marcus, Inc. is the parent of the Neiman Marcus Group, Inc. The company's operations include the specialty retail stores segment and the online segment. The specialty retail stores segment consists primarily of Neiman Marcus, Last Call and Bergdorf Goodman stores. The online segment conducts direct to consumer operations under the Neiman Marcus, Horchow, Last Call and Bergdorf Goodman brand names.