Neiman Marcus launches shopping app

Neiman Marcus is launching the NM shopping app for iPhone.

The app allows customers to shop; text, email, call or FaceTime any sales associate right from the app; keep track of points, Perk Cards and Point Cards; view upcoming designer appearances and promotions; follow the blog; and watch videos.

"Our belief in the importance of providing exemplary customer service has been a core corporate value at Neiman Marcus for more than 100 years. The NM App is the perfect mobile companion to enhance your shopping experience. We look forward to using this cutting edge technology to make our customer relationships even stronger," said chief marketing officer Wanda Gierhart.

Neiman Marcus Group operations include the specialty retail stores segment and the online segment. The specialty retail stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The online segment conducts direct to consumer operations under the Neiman Marcus, CUSP and Bergdorf Goodman brand names.