Nestlé's going to the Super Bowl

For peanut butter cup lovers, the New Year will mark not only a fresh start but also a chance to dig into Butterfinger's latest confection. Butterfinger Peanut Butter Cups, which offer a fresh spin on the classic peanut butter and chocolate combo, are now shipping to stores nationwide and will be available beginning in January.

The arrival of Butterfinger Peanut Butter Cups is especially important, as it will mark the first time when Nestlé will advertise one of its brands at the Super Bowl on Feb. 2. The 30-second spot is scheduled to debut in the second half of the game.

“The anticipation for the new Butterfinger Peanut Butter Cups has been incredible,” Butterfinger brand manager Jeremy Vandervoet of Nestlé USA, said. “As we close out the ‘90ish’ anniversary of Butterfinger this year, we are very excited about the future with innovations like Butterfinger Peanut Butter Cups. Our fans love a dose of Butterfinger, and this one-of-a-kind treat is the most highly anticipated new product we have ever launched in Nestlé USA Confections & Snacks’ history.