New head marketer named at Scotts Miracle-Gro
MARYSVILLE, Ohio -- The Scotts Miracle-Gro announced that Jim Lyski has been named EVP and chief marketing officer, reporting to ScottsMiracle-Gro president Barry Sanders.
"Jim will drive closer alignment between our marketing organization and our consumers by sharpening our focus on insights and analytics and providing increased regional marketing support," said Sanders. "He brings an impressive background to ScottsMiracle-Gro, and I have every confidence in his capability to further position the company for success now and in the future."
Lyski will also be accountable for advancing the company's "Consumer First" strategy specifically to maximize opportunities for sustainable brand portfolio and market share growth, along with continuing to build stronger relationships with consumers.
Prior to joining ScottsMiracle-Gro, Lyski was chief marketing officer for Nationwide Insurance in Columbus, Ohio, where he was responsible for corporate strategy, marketing, brand management, advertising and communications. He has also held senior level positions in strategy and marketing for CIGNA HealthCare and FedEx Corporation.