Newell Rubbermaid exec joins Aaron’s

Andrea Freeman has joined lease-to-own retailer Aaron’s as VP of marketing.

Freeman previously served as vp of marketing and brand management at Newell Rubbermaid and prior to that spent 10 years with the Coca-Cola Company. In her new role, she will report directly to Arron’s chairman, president and CEO Ronald Allen and be responsible for marketing strategy and implementation, marketing communications, research and planning, business development, and coordination with sales and other business partners on strategic initiatives. Aarons’ operates 2,050 units and specializes in the sales and lease ownership of residential furniture, consumer electronics, home appliances and accessories.

"As a multifaceted brand, Aaron’s marketing covers a wide spectrum including sports, community outreach, military support, store growth and franchising,"Allen said. "We have been seeking an individual with the knowledge and experience to handle the intricacies of all these areas, and Andrea fits the bill perfectly. She has an extensive background with national consumer brands, and we are confident her expertise in innovation will lead Aaron’s in exciting new directions for 2013."