nGage Labs prepares for next level with expanded exec team

SCOTTSDALE, Ariz. — nGage Labs, Inc., a leading provider of in-store shopper engagement solutions for retailers, has appointed Peter Charness as president; Nancy Terzolani as SVP of client experience and Larry Negrich as VP of marketing. 

They will be charged with leading the company in its next phase of growth.

"nGage Labs has emerged as one of the leading thinkers in developing new capabilities to enable the personalized shopping experience. We're perpetually seeking to attract talented and gifted individuals to lead our business as our innovations continue to gain momentum in the market," said Rod Ford, CEO, nGage Labs. "We have a strong focus on new science and innovation around our platform, enhancing the customer engagement experience, and leveraging marketing and public relationships to share our thought leadership with the market. I am pleased to welcome these proven performers to the nGage Labs team to lead our growing company forward."

As president, Charness will guide product development direction to fully leverage technologies and accelerate delivery of shopper engagement solutions. He will also oversee customer implementations and guide operations at nGage Labs. He has more than 30 years of experience in both retail and technology companies. Prior to nGage Labs he was at Manthan Systems and SilkOakSolutions.

Charness also served as SVP of global marketing and chief product officer for JDA Software where he led the functional direction and strategic advancement of JDA Portfolio. This comprehensive collection of more than 45 best-in-class products help retailers and their suppliers maximize their inventory investment while improving revenues, efficiency and customer focus.

As a former VP of logistics and technology for a major Canadian specialty chain, Charness oversaw the implementation of supply chain programs. He has also had executive responsibility for store operations, merchandise planning and control, replenishment, POS, warehouses and distribution centers for various retail organizations.

"Peter Charness' executive experience at leading teams to develop breakthrough products at industry-leading companies, such as JDA Software and Manthan Systems is an invaluable asset to nGage Labs," said Ford. "He has an impressive history of bringing new ideas to market. We value his experience and leadership to guide our growth in the fast-growing shopper engagement solutions market."

"The retail industry has struggled to leverage the full potential of mobile to achieve measurable business goals," said Charness. "NGage Labs is leading in shopper engagement solutions featuring new mobile technologies for retailers by leveraging the strengths of mobile. We will be able to help retailers blunt the 'Amazon Effect' and to leverage the advantages a retail chain with physical store offers."

As a key member of the nGage Labs executive team, Terzolani will be responsible for growing nGage Labs professional services team and will oversee all services-related strategy and initiatives. As SVP of client experience, she will be responsible for overseeing the client facing teams, supporting growth and development within new and existing business, and ultimately ensuring overall satisfaction with nGage Labs. Nancy has more than 20 years of CRM, data management, analytics, and business development experience. Prior to nGage Labs, she held client leadership responsibilities within the retail vertical at both Merkle and Experian as well as held marketing management positions at JC Whitney, Spiegel, Crate & Barrel and Barrie Pace.

"It's rare to find an executive with the depth and breadth of retail client experience that Nancy brings to nGage Labs," said Ford. "She has worked on both the client marketing side as well as the service provider side of the industry, working with some of the largest retail brands in North America. Her unique combination of experience along with intimate knowledge of retail operations will serve her well as she builds out our client engagement experience."

As VP of Marketing at nGage Labs, Negrich will be responsible for overseeing and driving nGage Labs marketing organization and initiatives. Larry has more than 20 years of enterprise software, marketing, and business development experience. Prior to nGage Labs, Larry had marketing leadership responsibilities at leading enterprise software companies including Microsoft, JDA Software and Avnet Technology Solutions. 

"Larry brings to nGage Labs a unique blend of retail solutions subject matter expertise and a track record of successfully building brands and marketing organizations that deliver results," said Ford. "As we look to significantly increase our brand awareness in the market, Larry brings the marketing executive characteristics we need to support our goal of being the thought leader in the shopper engagement solutions market."

The in-store shopper engagement solutions that nGage Labs, Inc. offers to retailers enables them to recognize, personalize and engage shoppers directly via the customer's mobile device and interactive smart displays.