NPD: Kids still got Bieber fever
PORT WASHINGTON, N.Y. — Children's interest are constantly changing, but right now Justin Bieber is tops with kids. According to a May NPD Group survey, when asked what they thought the kids they know would identify as the hottest new thing these days, 10% of participants said Justin Bieber.
Though Bieber topped the list in May, he garnered a higher percentage (14%) when the survey was first conducted in February, indicating that interest in the pop singer could be waning.
Following Bieber on the May list was Nintendo Wii, "Dora The Explorer," Cars 2, iPad, Disney and videogames, with 2% apiece, then Thor with 1%.
The NPD survey was fielded in May and compiled 2,095 mentions for kids ages 0 to 14. Here's how the