October sales generally up, but short of estimates

NEW YORK — Consumer spending slowed in October, sending a note of caution as retailers head into the holiday season. Eleven retailers missed expectations for same-store sales, while three chains beat estimates, according to a preliminary tally by Thomson Reuters. However, while the October results were not as promising as some retailers had hoped, sales for the most part rose and most chains reported results that were only slightly off from analysts’ estimates. Some analysts blamed Wall Street for underestimating how much caution is still out there.

"This is expectations getting ahead of reality," said AlixPartners managing director Joel Bines, in an Associated Press report. "It's still a solid performance.”

October is the third-smallest month for sales.

Costco, Macy's, Saks and Target are among the companies that reported results that fell slightly below Wall Street analysts' expectations.

Limited Brands reported a 6% rise in same-store sales, just off the 6.2% expected, and raised its third-quarter earnings outlook. Victoria's Secret stores led the growth, with a 9% jump in same-stores sales. Bath & Body Works reported a 6% rise.

On the apparel side, The Buckle reported an 8.7% rise in comparable-store sales, better than the 6.3% that was projected. American Eagle Outfitters, which no longer reports monthly sales, raised the low end of its third-quarter profit guidance, and said third-quarter rev