OMD named Walgreens media planner

DEERFIELD, Ill. — Walgreens has selected OMD to be its new media planning and buying agency of record. OMD will be responsible for U.S. and Puerto Rico activity related to traditional, multicultural, digital and mobile media planning and buying. The business will be led from OMD’s Chicago office.

“To support our vision of becoming the first choice for health and daily living, we are pleased to select OMD to manage Walgreens key media channels and look forward to working with them,” said Graham Atkinson, chief marketing and customer experience officer, Walgreens. “The agency’s expertise across all media channels will help us efficiently deliver our marketing messages in both the evolving retail and healthcare markets."

"We couldn't be more excited about our new relationship with Walgreens. From the first day it just felt right," said Alan Cohen, CEO, OMD USA.

The first work from OMD is expected to occur in the spring of 2013.