Online sales keep rolling

An accurate view of whether Walmart is capturing a fair share of this holiday season’s anticipated sales growth is hard to come by given the lack of monthly results from the company, but a somewhat clearer picture emerges online based on traffic and sales estimates from third parties.

As noted previously, the online measurement firm comScore showed a 44% spike in traffic at Walmart.com during November when compared with October, and now the firm indicates that total retail industry online sales are up 12% compared with last year. From Nov. 1 through Dec. 19, comScore indicated that total online sales were $28.4 billion compared to $25.3 billion during the corresponding period last year.

 Assuming that at a minimum Walmart’s online sales are proportional to the surge in its Web traffic an overall industry growth it is safe to say the Web is working for Walmart this year.

 

Online sales keep rolling

An accurate view of whether Walmart is capturing a fair share of this holiday season’s anticipated sales growth is hard to come by given the lack of monthly results from the company, but a somewhat clearer picture emerges online based on traffic and sales estimates from third parties.

As noted previously, the online measurement firm comScore showed a 44% spike in traffic at Walmart.com during November when compared with October, and now the firm indicates that total retail industry online sales are up 12% compared with last year. From Nov. 1 through Dec. 19, comScore indicated that total online sales were $28.4 billion compared to $25.3 billion during the corresponding period last year.

 Assuming that at a minimum Walmart’s online sales are proportional to the surge in its Web traffic an overall industry growth it is safe to say the Web is working for Walmart this year.

 

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