Patagonia adds Joy to marketing team

Leading outdoor brand Patagonia named former Nike, Coca-Cola and Johnson & Johnson marketing executive Joy Howard as its new VP of marketing.

Howard joined Patagonia’s marketing team effective September 23 and will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.

"Joy brings a strong connection to creative culture along with a deep commitment to sustainability and to using the power of brands to drive positive change in the world,” said Patagonia CEO Casey Sheahan. “I'm certain that these qualities combined with her blue-chip marketing background will help us continue to responsibly grow the Patagonia business."

Prior to Patagonia, Howard served as Nike's VP of marketing for Converse All Star. Prior to Converse she served as global marketing director for The Coca-Cola Company's joint venture with Nestle. She began her career in marketing at Johnson & Johnson Consumer Products Company.

Patagonia, Inc., based in Ventura, California, is a leading designer and retailer of core outdoor, alpine, fly fishing, snow, surf and sport-related apparel, equipment, footwear and accessories.