Payless names new chief marketer
TOPEKA, Kan. -- Payless ShoeSource announced that Vincent DeSantis has been promoted to SVP and chief marketing officer for Payless, reporting to LuAnn Via, CEO of Payless.
In his role DeSantis is responsible for all marketing and branding initiatives for the retailer. He also oversees the development and growth of Payless' brand portfolio that includes names such as Airwalk, Champion, Dexter, American Eagle for Payless, Above the Rim as well as its designer labels Christian Siriano for Payless, Isabel Toledo for Payless and Lela Rose for Payless, among others.
"Vincent's leadership and strategic insights over the past three years – particularly as we have developed best-in-class customer insights and successfully moved into new marketing channels such as mobile commerce and social media – have demonstrated that it's time to expand his leadership role to help take Payless to the next level," said Via. "We are thrilled to have him serve in this new role and look forward to his valuable contributions as we continue to forge strong emotional connections and build effective brand and marketing programs that connect Payless with customers around the world."