PBS organics lesson brought to you by Whole Foods

ARLINGTON, Va. — Whole Foods is spreading the word on the benefits of consuming organic foods and leading a healthy lifestyle, by teaming up with educational media brand, PBS Kids to launch the "Fantastic Organic" campaign.

The campaign will utilize online resources from PBS Parents, PBS Kids and Whole Foods Market to help families learn to cook, shop and explore organic foods together. The campaign will also feature an in-store component, with select stores hosting edcucational events to help parents and families learn more about shopping for and preparing organic food. Events include an scavenger hunt, which has children and parents searching for different organic fruits and vegetables, matching organic foods with labels and counting progress along the way. Children can redeem their completed activity sheet for an Organic Valley prize pack that includes a lunch bag and coupon for Organic Valley products. All participants can enter for the grand prize drawing of a one-year supply of Organic Valley products.

“We are committed to helping kids learn and grow, and this includes providing resources to children and families that help build and maintain healthy lifestyles”, said Lesli Rotenberg, SVP children’s media for PBS. “In partnership with Whole Foods Market, PBS Kids is providing communities with a variety of educational and fun activities, games, and apps that will help families gain a deeper understanding of organics and healthy eating to nourish young minds and bodies.”

The campaign's main site will be available at PBSParents.org/fantasticorganic. The website features recipes and tips for simple and healthy organic meals and snacks, shopping tips, videos and interactive activities for kids that help parents encourage healthy eating.

“Organic foods and supporting healthy eating education are at the core of what we do, and we’re excited to partner with PBS Kids to inspire healthier food choices during the back-to-school season,” said Scott Simons, senior global marketing director for Whole Foods Market.