Pepsi hits home run with N.Y. Yankees All-Star Cano
PURCHASE, N.Y. — Ahead of the 84th Major League Baseball All-Star Game in New York, Pepsi has announced a national partnership with New York Yankees All-Star second baseman Robinson Cano.
Cano will be officially welcomed as Pepsi's latest brand ambassador in a tribute spot that will run during the MLB All-Star Game Tuesday, July 16, on Fox.
"Cano is a marquee baseball player with widespread appeal," said Heidi Sandreuter, senior director of sports marketing, Pepsi. "Cano brings the excitement of now to everything he does, making him a natural choice for the Pepsi brand. This new partnership further establishes Pepsi's position as a brand at the center of sports and pop culture."
"I'm thrilled to join Pepsi as a partner," said Cano. "I look forward to connecting with fans and sharing the many great moments to come during our collaboration."
Additionally, as part of the brand's Iconic Summer campaign, Pepsi will be partnering with Cano to encourage fans to participate in various sports, music and entertainment events via the brand's exclusive partnerships. Pepsi's first Iconic Summer experience with Cano will be unveiled in the July 16 Fox television spot.
Pepsi has a long-standing history with Major League Baseball, including a broad partnership deal with MLB, several team deals and individual player partnerships, as well as with the National Football League and the National Hockey League.