P&G thanks moms, builds brands with Olympics
Procter & Gamble, a Worldwide Olympic Partner, kicked off the company’s Thank You Mom campaign with its Raising an Olympian series featuring Olay athlete Lindsey Vonn (United States), Gillette athletes Felix Neureuther (Germany) and Sven Kramer (Netherlands) and Pantene athlete Elena Ilinykh (Russia).
The launch of the Thank You Mom campaign marks 100 days to go until the start of the Sochi 2014 Olympic Winter Games and is supported by more than 15 P&G brands around the globe such as Pampers, Head & Shoulders and Covergirl.
“P&G brands look at Olympic sponsorship through a special lens,” said Marc Pritchard P&G global brand building officer. “Our brands don’t just live at the finish line; they’re about the everyday journey athletes take to get to the Games, a journey they started in childhood with their moms. That’s why if a P&G brand sponsors an athlete, we also celebrate the mom who helped get them there.”
“I would never be the athlete I am today without my mom,” said Dutch speed skating Gold Medalist Sven Kramer. “So I’m proud to be a Gillette athlete not just because Gillette stands for the highest standard of performance, but because of the way they’ve treated my mom.”
“I am so excited to be part of P&G’s Thank You Mom program and be in the company of some of the greatest athletes in the world, sponsored by P&G and some of the greatest brands in the world,” added U.S. Olympic Gold Medalist Lindsey Vonn. “In our training and competitions, we combat all the elements. As a skier, my skin undergoes the most extreme winter conditions. That’s why I trust Olay to keep my skin as healthy as possible.”
Through the Raising an Olympian series P&G is paying homage to moms of athletes from across the globe. From their kid’s first steps to their first failures, the series highlights the unconditional love moms give their kids no matter what. Additional athletes featured in the Raising an Olympian series include Tessa Virtue and Scott Moir (Canadian Olympic Gold Medalists, Figure Skating) sponsored by P&G Beauty products like Pantene and Olay, USA’s Julie Chu who is sponsored by Bounty and Ekaterina Bobrova (Russian Ice Dancer) sponsored by Venus.
The first half of the Raising an Olympian films can be viewed at P&G Raising an Olympian.
Helping to bring the campaign to life are 2 million retailers throughout the world, which will feature P&G Olympic Games-themed athlete packaging, end caps and displays.