P&G upgrades Pampers diapers line
Pampers has upgraded its entire line of diapers, training pants and wipes. The new product enhancements come after the company sponsored a survey of moms to address their concerns of unmet needs for their babies.
“At Pampers, we strive to meet the needs of every mom and baby,” said Fama Francisco, Pampers VP and general manager. “In the last 18 months, we’ve listened to thousands of moms on what they want for their baby. They told us a diaper that provides superior dryness, comfort and fit, particularly overnight.”
With that insight, Pampers is launching Pampers Baby Dry, a diaper the company states is three times drier than ordinary diapers and provides up to 12 hours of overnight protection with three layers of absorbency.
The company also announced the Pampers Swaddlers line is now available through size five. Also, Pampers Crusiers diapers are now more absorbent and offer a better fit than previously, the company noted.
Pampers recently sponsored a survey of more than 1,000 moms with children ages 3 years and younger. The survey found that nearly 1-in-3 mothers of babies ages 1 year or younger (30%) responded that they expect a wet, leaky diaper to be the No. 1 reason their babies may wake up at 3 a.m. Furthermore, the leading technique mothers of babies ages 3 years or younger (32%) use to help their babies have an uninterrupted night of sleep is to put a dry diaper on them before bed.