Piperlime names celebrity guest editors for fall season
SAN FRANCISCO — Gap Inc.'s online boutiqe Piperlime announced that Rachel Bilson, Olivia Palermo and Byrdie Bell will join Rachel Zoe as guest editors to kick off the fall season.
“The idea of hosting guest editors on Piperlime.com has been integral to who we are since the day we launched in 2006,” said Jennifer Gosselin, VP and general manager of Piperlime. “We started with Rachel Zoe and her popularity and reach has grown since then,” Gosselin continued.
Launching on Fashion’s Night Out, Sept. 8, customers will have access to Piperlime’s new guest editors through exclusive video content, styling tips and product picks. “Piperlime offers a fresh mix of the iconic and the discovery and in keeping with this, we are excited to partner with Rachel, Olivia and Byrdie,” said Gosselin. “They will deliver fun and inspiring tips and as always, host their favorite picks on Piperlime.com,” Gosselin continued.