Polaroid goes Gaga with Grey Label

LAS VEGAS — Polaroid and its creative director, pop sensation Lady Gaga, unveiled a new line that is truly expressive of Lady Gaga's artistic vision.

The Polaroid Grey Label initially will feature a trio of products that include:

•The GL10 instant mobile printer, available in May at a retail price of $149.99, gives users the instant printing experience with Polaroid's Zink Zero Ink technology, making photo printing mess-free. Polaroid also will roll out Zink photo paper for the printer as well;

•Polaroid's GL30 instant digital camera, a departure from traditional Polaroid cameras, is designed for longevity and gives users the option to select a number of filters and borders to create truly original images that instantly fit in the palm of a hand. The digital camera will be available later this year, with a price to be determined; and

•The GL20 camera glasses, in which users instantly can capture or upload photos with the built-in camera and then display the images on the glasses' LCD screens for others to see. The camera glasses will be available later this year, with a price to be determined.

The products were unveiled at the Consumer Electronics Show in Las Vegas.

"I consider myself to be a visionary, not just a songwriter and a singer. I am an artist," Lady Gaga said. "I brought my vision and love of fashion, technology and obsession with the future into all of my work with Polaroid."

Polaroid goes Gaga with Grey Label

LAS VEGAS — Polaroid and its creative director, pop sensation Lady Gaga, unveiled a new line that is truly expressive of Lady Gaga's artistic vision.

The Polaroid Grey Label initially will feature a trio of products that include:

•The GL10 instant mobile printer, available in May at a retail price of $149.99, gives users the instant printing experience with Polaroid's Zink Zero Ink technology, making photo printing mess-free. Polaroid also will roll out Zink photo paper for the printer as well;

•Polaroid's GL30 instant digital camera, a departure from traditional Polaroid cameras, is designed for longevity and gives users the option to select a number of filters and borders to create truly original images that instantly fit in the palm of a hand. The digital camera will be available later this year, with a price to be determined; and

•The GL20 camera glasses, in which users instantly can capture or upload photos with the built-in camera and then display the images on the glasses' LCD screens for others to see. The camera glasses will be available later this year, with a price to be determined.

The products were unveiled at the Consumer Electronics Show in Las Vegas.

"I consider myself to be a visionary, not just a songwriter and a singer. I am an artist," Lady Gaga said. "I brought my vision and love of fashion, technology and obsession with the future into all of my work with Polaroid."

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